MultiChoice's bundling deal with Lonestar MTN puts Showmax Mobile at LRD 1,200/month — the cheapest legal streaming option in Liberia. DStv's compact tier sits at LRD 3,200/month and is losing share fast.
How To Watch
TrueRate
How To Watch
Reuters
How To Watch
FrontPage Africa
How To Watch
TrueRate Culture
How To Watch
TrueRate
How To Watch
TrueRate
How To Watch
TechCabal
How To Watch
TechCabal
Local-currency pricing differences swing 62% between the cheapest and most-used tier. We mapped the full slate, the bundle bolt-ons, and where the long-term ARPU pressure sits.
Showmax and Netflix have most of it; YouTube has a surprising amount of the rest. We catalogued where each major Liberian title is licensed and where the rights gaps still are.
Spotify came first, Showmax second. We modelled the contribution margin to MTN, the platform partners, and the customer — and where the model breaks if the regulator intervenes.
Most of the displacement landed on YouTube and Showmax Mobile. A small but interesting share moved to Apple TV+'s launch promo. We surveyed 600 households for the underlying data.
MultiChoice has Showmax. It does not have a telecom partner in Liberia. Until that changes, the linear-DStv subscriber base will keep eroding into Showmax Mobile and Netflix.
Diaspora multiplexes, ECOWAS-corridor independents, two streaming windows already negotiated for Q3. The full distribution stack and where the leakage sits.
Three free months and a thin local-content slate. Apple's Liberia play is a beachhead, not a frontal assault. We compared catalogue depth versus Showmax and Netflix.
YouTube has effectively replaced primetime linear for under-35 Liberians. The CPM math, the inventory, and what it means for legacy broadcast ad budgets.
