MultiChoice's streaming arm has formally ordered a 10-episode renewal at an estimated per-episode budget of $185K, up from $140K in Season 1. Production restarts in Monrovia in June.
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TrueRate Culture
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FrontPage Africa
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TechCabal
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Reuters
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TrueRate Culture
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Liberian Observer
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TrueRate
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Reuters
We pulled MultiChoice's Q4 ARPU disclosures and modelled the show's contribution margin at roughly 18% — thin, but justified by the subscriber-acquisition halo across Liberia and Sierra Leone.
The platform has cooled on African originals after the 2024 reorganisation. A Liberia office — even a small one — would signal a recommitment that goes well beyond Lagos and Cape Town.
Cord-cutting in Liberia is real, but the more pressing issue is that DStv's premium tier is being unbundled into a la carte purchases via VPN. We modelled the leakage.
A 6% revenue decline in 2025 in nominal terms means a near-double-digit drop in real terms. The state broadcaster's ad-led model is structurally challenged. We propose a scenario.
The structure is unusual: matched commissions with reversion to LBS at year five. We talked to two producers already pitching into the first window.
A vernacular linear channel ad-supported only — in 2026. The Clar TV business plan is contrarian, but its first 30 days of metrics show 110,000 unique viewers. We reviewed the data.
Linear primetime is no longer where Liberian eyeballs are. Brands are slow to follow. A look at how three local agencies are pricing the gap.
Showmax's budget bump on Bassa Avenue is the new benchmark. We broke down where the extra $45K per episode is going — and which crew lines absorbed most of it.
