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Copyright © 2026 TrueRate. All rights reserved. · Not investment advice

Data: Central Bank of Liberia · World Bank · IMF · Ghana Stock Exchange · BRVM · TrueRate Research

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Top StoryTV

Showmax greenlights 'Bassa Avenue' Season 2 after 4.1M streams — biggest Liberian-set commission to date

MultiChoice's streaming arm has formally ordered a 10-episode renewal at an estimated per-episode budget of $185K, up from $140K in Season 1. Production restarts in Monrovia in June.

By the TrueRate Culture Desk·TrueRate Culture·1h ago·5 min read

The Number

4.1M

Streams · Bassa Avenue S1

$185K / ep — S2 budget

Up from $140K in Season 1

Latest in TV

More ›
  • TV

    'Bassa Avenue' Season 2 confirmed — Showmax raises per-episode budget to $185K

    TrueRate Culture·2h ago

  • TV

    Liberia Broadcasting System overhauls primetime slate — drops 9pm news for a 30-minute Kolokwa magazine show

    FrontPage Africa·4h ago

  • TV

    Netflix Africa scouts a Monrovia office — sources say first slate of Liberian originals could land Q4 2026

    TechCabal·6h ago

  • TV

    DStv Liberia subscriber base falls 9% YoY as cord-cutting accelerates — MultiChoice flags pricing review

    Reuters·7h ago

  • TV

    'Mama Salone' Season 2 drops May 9 — Showmax confirms simultaneous Pan-African release

    TrueRate Culture·9h ago

  • TV

    Clar TV launches 24/7 Kolokwa news channel — first ad-supported all-Kolokwa linear stream

    Liberian Observer·11h ago

  • TV

    YouTube TV viewing in Liberia hits 480M monthly minutes — overtakes linear primetime by July

    TrueRate·14h ago

  • TV

    IFC partners with LBS on a $4M production-fund facility — first commissions go to documentary

    Reuters·20h ago

Streaming Top 10 — Liberia

Mar 2026 · Showmax + Netflix combined
Streaming Top 10 — Liberia — Mar 2026 · Showmax + Netflix combined
#TitleOriginStreamsWoWPlatform
1Bassa AvenueLiberia4.1M+12%Showmax
2Crime & Justice LagosNigeria3.7M+4%Showmax
3Squid Game (S3)Korea2.9M−18%Netflix
4Mama SaloneSL · LR2.4M+22%Showmax
5Money Heist (rerun)Spain1.9M−6%Netflix
6Big Brother NaijaNigeria1.7M−4%Showmax
7Blood & WaterS. Africa1.4M+1%Netflix
8Liberia NowLiberia1.1M+38%YouTube
9AdultingNigeria0.9M−2%Showmax
10King of BoysNigeria0.8M+5%Netflix

In-Depth — TV

TV
TV

'Bassa Avenue' and the streaming math: 4.1M streams, but is it actually profitable for Showmax?

We pulled MultiChoice's Q4 ARPU disclosures and modelled the show's contribution margin at roughly 18% — thin, but justified by the subscriber-acquisition halo across Liberia and Sierra Leone.

FrontPage Africa·8 min read
TV
TV

Why Netflix scouting Monrovia matters more than the headlines suggest

The platform has cooled on African originals after the 2024 reorganisation. A Liberia office — even a small one — would signal a recommitment that goes well beyond Lagos and Cape Town.

TechCabal·6 min read
TV
TV

DStv's 9% subscriber decline is masking a bigger problem — bundling

Cord-cutting in Liberia is real, but the more pressing issue is that DStv's premium tier is being unbundled into a la carte purchases via VPN. We modelled the leakage.

Reuters·9 min read
TV
TV

LBS ad revenue is shrinking — and that should worry every public-interest broadcaster

A 6% revenue decline in 2025 in nominal terms means a near-double-digit drop in real terms. The state broadcaster's ad-led model is structurally challenged. We propose a scenario.

TrueRate·7 min read
TV
TV

The IFC-LBS production facility: a $4M bet that could reshape Liberian documentary

The structure is unusual: matched commissions with reversion to LBS at year five. We talked to two producers already pitching into the first window.

Reuters·6 min read
TV
TV

Clar TV's 24/7 Kolokwa channel: the audience case nobody saw coming

A vernacular linear channel ad-supported only — in 2026. The Clar TV business plan is contrarian, but its first 30 days of metrics show 110,000 unique viewers. We reviewed the data.

Liberian Observer·8 min read
TV
TV

YouTube TV in Liberia: 480M monthly minutes and what it means for ad spend

Linear primetime is no longer where Liberian eyeballs are. Brands are slow to follow. A look at how three local agencies are pricing the gap.

TrueRate·10 min read
TV
TV

$185K an episode: the new floor for Liberian-set scripted drama

Showmax's budget bump on Bassa Avenue is the new benchmark. We broke down where the extra $45K per episode is going — and which crew lines absorbed most of it.

TrueRate Culture·7 min read

Most Read

  1. TV'Bassa Avenue' Season 2 greenlit at $185K/episode
  2. TVDStv Liberia loses 9% of subscribers in a single year
  3. TVShowmax Top 10 — Liberian shows take 3 of 5 top slots
  4. TVNetflix Africa scouting Monrovia — what we know
  5. TVIFC + LBS launch a $4M production fund

Calendar

May 9

'Mama Salone' Season 2 drops — Showmax

Jun 6

'Bassa Avenue' Season 2 production begins

Jun 18

IFC-LBS production fund — first call for proposals

Sep 22

MultiChoice Africa Investor Day — Johannesburg

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